It has been 7 years since Bellezza presented to its customers the jewelry and watches of world-famous brands, which became very popular in the Armenian market. In 2018, the CHARM Jewelry store was opened on the 1st floor of Yerevan Mall , which stands out with its unique style. In 2019, CHARM Jewelry store launched its own brand, Moods Jewelry , the range of which is produced in the Russian city of Kastrama, with our own design. In 2019, the second CHARM Jewelry store was opened on the 2nd floor of Megamol. Being close to its customers. Having been in the Armenian market for about 7 years, we have managed to be loved and to be satisfied by tens of thousands of customers.